Nov 113 min read

5 Tailored Social Media Strategies to Gain 1,000 New Leads

As the year winds down, there's a fresh, numbers-driven challenge for solopreneurs looking to grow their reach.

Generating new leads can feel overwhelming, but with a clear, targeted approach on social media, it’s absolutely achievable.

In the latest episode of High Vibe Table Talks, Merchon Hargrave reveals her strategic plan for hitting 1,000 new leads in just 8-weeks.

Listen on Apple Podcasts Spotify or iHeart Radio

Here’s how she breaks down her lead generation strategy across five key social media platforms.

1️⃣ LinkedIn: Network Strategically with Targeted Connections

LinkedIn is a powerful platform for connecting with potential clients, especially in a professional context. Merchon’s approach:

Target Hashtags: Identify and follow hashtags your ideal clients engage with to discover content and people who align with your brand.
Daily Outreach: Connect with 25 new people every day by sending personalized connection requests. This helps build a strong network quickly.
Value-Driven Engagement: Comment thoughtfully on posts related to your industry. This builds visibility and establishes credibility in your niche.

Goal: With consistent outreach and engagement, LinkedIn can help you create meaningful connections and reach hundreds of potential leads each week.

2️⃣ Threads: Build Community Through Engagement

Threads, with its conversational format, is ideal for engaging in ongoing discussions and building a network with like-minded individuals.

Engage Daily: Post 10 of your own posts and respond to 30 posts from others. This active presence creates visibility and invites reciprocal engagement.
Add Value to Conversations: Don’t just like posts—comment with insights, tips, or encouragement to build trust and rapport.

Goal: High engagement on Threads helps you connect on a personal level, keeping your name top-of-mind for potential leads and brand visibility.

3️⃣ Instagram: Expand Your Reach with Reels and Collaborations

Instagram’s visual appeal makes it a great platform for reaching new audiences through Reels and collaborations.

Create Engaging Reels: Use Reels to attract new followers by showcasing your expertise, sharing quick tips, or giving behind-the-scenes insights.
Engage Consistently: Comment on posts, send DMs to followers, and respond to comments on your content to nurture connections.
Collaborate to Grow: Work with others in your field to access their audience through shared live sessions or story takeovers.

Goal: Through Reels and collaborations, Instagram can significantly widen your reach, attracting new followers who could become future clients.

4️⃣ Direct Mailers: Stand Out with Personalized Outreach

Direct mail might seem old-school, but in a digital-dominated world, it’s a memorable way to connect.

Reach Out to New Leads: Merchon’s goal is to connect with 125 new people via mailers, offering something valuable like a sample, mini-guide, or exclusive offer.
Make it Personal: A physical item stands out in a way digital content can’t. Invest in thoughtful design and messaging to make a lasting impression.

Goal: While time-intensive, direct mailers allow you to reach new leads in a unique way that builds trust and can drive higher engagement and conversions.

5️⃣ Facebook Groups: Become a Trusted Expert in Niche Communities

Facebook Groups are ideal for engaging with communities centered around specific interests, making it a valuable lead-generation tool.

Add Value: Don’t just promote—share relevant advice, resources, and answer questions. This positions you as an authority and builds relationships with potential clients.
Network Authentically: Look for groups related to your industry where your ideal clients are likely to be. Be consistent in your engagement without being overly promotional.

Goal: Building rapport within Facebook Groups helps you gain credibility and attract leads organically as members come to recognize your expertise.

🎯 Putting it All Together: High Vibes 1,000-Lead Game Plan

By diversifying efforts across these five platforms, you can maximize visibility and generate leads from a variety of sources. Merchon’s strategy breaks down into small, daily actions:

Daily Lead Target: Aim for 125 new leads each week, or 25 per day across five days. This keeps the goal manageable and consistent.
Track Results: Monitor what works best for each platform and adjust as needed. This way, you can double down on the tactics and platforms that yield the highest returns.